The F&T
Library.
“The purpose of knowledge is action, not knowledge.”
— Aristotle
Thesis-level pieces on what changed and why.
Your Buyer Isn’t on the Engine You’re Ranking On
Three indexes (Google, Bing, Brave) now power the major AI assistants, and they don’t agree on who you are. The Multi-Index Problem, quantified.
Read → EditorialThe Citation Graph Doesn’t Read Your Drafts
Three ways editorial dies in 2026, and the one discipline that fixes all of them. Every piece is either compounding or evaporating.
Read → EditorialThe Cost of Not Knowing
The first compounding curve in digital visibility since PageRank. Why agencies sell upside — and what happens when you quantify downside instead.
Read →Tactical reads on how to fix specific problems.
AI Overview Visibility
How Google picks sources for AI Overviews, the four eligibility signals, and how to move from invisible to cited.
Read → BriefingHow to Rank in ChatGPT
Bing, schema, and the eight citation factors that determine whether ChatGPT names you — or a competitor.
Read → BriefingPerplexity Citation Audit
How to diagnose exactly why Perplexity isn’t citing you, using six queries and a checklist any marketer can run.
Read →Friction & Toil
We run this diagnosis professionally.
Web Intelligence reports for ambitious UK businesses — structured like a brief, not a brochure. See what one looks like.
See the intelligence reports